How do you inspire people to create more personal homes without changing who you are as a brand?
Studio In was invited to develop a collection that explored how colour, material and form could expand Hemdesigners’ traditionally monochrome universe and inspire customers to express more of their own personality.
The result was Beyond Beige, a collection built on the idea that our homes influence how we feel. Inspired by the five elements, each piece embodied its own distinct mood and energy, encouraging people to choose not only what they like, but how they want to feel.
Studio In designed the table lamp, coffee table and side table, curated materials and colourways for existing sofas and armchairs, and developed the collection’s overall creative direction and colour palette.
Rather than presenting one fixed collection, Beyond Beige invited customers to personalise each piece by choosing the colours that reflected the atmosphere they wanted to create in their own home, turning colour into a tool for self-expression rather than decoration.
