How do you build a brand that reflects the person you’ve become—not the one you used to be?
As HVE ME OVER evolved from a successful interior styling business into a more artistic and design-led practice, the brand no longer reflected its founder’s vision or ambition. Studio In was brought in to define a clearer direction and create a brand world that felt as distinctive as the work itself.
Through Brand World Expansion, we translated the founder’s values, personality and creative vision into a cohesive visual identity—defining everything from brand essence and tone of voice to visual principles, styling language and creative direction.







