How do you transform a rebrand into something people can actually feel?
Following Rowico Home’s new brand strategy, Studio In was invited to extend the work beyond words and translate the brand’s positioning, values and identity into a living visual universe.
The result was Where Life Is Shared, a campaign celebrating the emotional role of home through the friendship and creative partnership of artists Andrea Tsang and Josefin Tolstoy. Together, they shared their reflections on what makes a place feel like home, and how the art they create brings that same sense of belonging into the homes of others.
Studio In developed the creative direction, campaign narrative, ambassador casting, location scouting, set styling and production planning, creating a cohesive visual expression that carried the new brand strategy across every touchpoint.
The project marked the beginning of Rowico Home’s journey from furniture wholesaler to a consumer brand with a clearer emotional position and a world people could connect with.
Photography: Emy Torstensson
