Creative Direction and Set Design for Rowico Home’s SS26 product launch photography.
Created in Rowico’s studio, the project focused on developing a visual concept that highlights the collection’s materials, craftsmanship, and contemporary character.
Studio In was responsible for concept development, set design, prop sourcing, and styling, creating a series of carefully composed environments that bring depth, atmosphere, and context to the products.
By combining sculptural forms, tactile materials, and a refined colour palette, we created a visual expression that feels both elevated and approachable—strengthening the collection’s identity while maintaining a clear connection to the Rowico brand
