How do you create a kitchen people remember in a category where most choices look the same?
Inspired by the Colour of the Year, sky blue, Studio In developed a concept that challenged the idea that neutral kitchens are always the safest choice. The result became a tribute to creating a home that reflects who you are, rather than following trends.
Studio In led the creative concept, set design, material palette, prop styling and on-set styling. The kitchen was selected as the cover feature for Vedum’s 2025 catalogue and evolved into a broader brand experience through a launch event at Studio In, a podcast collaboration and an organic social media campaign reaching more than 20,000 people.
More than a kitchen, it gave Vedum a new way to talk about individuality, home and the confidence to create a space that truly feels personal.
Photography: Alice Johansson
