How do you build trust around life’s most meaningful decisions?
Working across both brand communication and physical environments, Studio In helped translate Ernst Forssell Collectees’ identity into a cohesive brand world. Building on the brand’s existing foundation, we strengthened its visual confidence through materials, colour, styling and spatial design.
Studio In developed the interior concept for the brand’s showrooms in Nääs, Stockholm and Gothenburg, alongside a content production for social media including creative direction, photography and styling.
The collaboration also included a podcast interview with founder Alexandra Ahlstedt, sharing the journey from her grandfather’s jewellery store to building one of Sweden’s most recognised brands for engagement and wedding jewellery.
The result is a consistent brand experience where every touchpoint tells the same story.
Service: CD, Spatial design









